What’s Working? Your Q4 Marketing Checklist
If you're anything like us, you know that Q4 is one of those times of year when marketing and office planning can get a little chaotic. Between the holiday content creeping in and yearly meetings needing to be had, this time of year can truly fly by, and it’s easy to forget to stop and look at how your marketing has actually been performing.
Before you get too far into planning the rest of the year, take a little time to look back at Q3. What worked? What got people’s attention? What brought people to your website or actually turned into an inquiry? And on the flip side, what took up a lot of time without giving you much in return?
This doesn’t have to turn into a giant marketing meeting or a complete strategy overhaul. Sometimes you just need to sit down with the numbers, look through what you’ve been putting out, and make sure what you’re doing still makes sense for your business.
It’s also a good time to catch some of the things that have probably been pushed to the bottom of the list. Maybe there’s outdated information on your website, an email automation you haven’t checked in months, or content you keep creating simply because it’s what you’ve always done.
We know that can feel like one more thing to add to an already busy Q4, so we made it easier. Our Quarterly Marketing Results Checklist walks you through the things we recommend checking each quarter so you can see what’s working, what needs some attention, and what you actually want to focus on moving forward.
You can grab the checklist for free on our Freebies page and use it to give your marketing a quick Q4 check-in before the end-of-year craziness really kicks in. https://www.expressstrategicservices.com/freebies
