Tools to Help Your Company Survive the Busy Season
It’s finally the holiday season, one of the busiest (and most joyful!) times of the year, and our team here at ESS is ready for all things peppermint, cozy sweaters, and client celebrations! Between holiday promotions, community events, and year-end deadlines, it’s easy for marketing to slip down the priority list, but staying visible online during this season doesn’t have to be complicated because a little consistency and the right tools can go a long way!
As always, our number one tip is consistency over perfection. Even when things get hectic, showing up regularly keeps your business top-of-mind with your audience. Scheduling platforms like SocialPilot or Meta Business Suite can help you plan and automate posts so your brand continues to show up, even when you’re busy running the day-to-day.
When it comes to boosting visibility, don’t underestimate the power of a few strategic boosted posts or ads. Use Facebook and Instagram ad tools to promote key seasonal offers, highlight gift ideas, or share behind-the-scenes content of your team preparing for the holidays. A modest budget can go a long way when paired with authentic visuals and clear calls-to-action.
Speaking of visuals...this is the perfect time for a photo refresh. Update your website or social media with warm, seasonal imagery and professional photos that reflect your brand personality. Tools like Canva Pro and Lightroom make it easy to create polished, on-brand graphics that help your content stand out in a crowded feed. If you want the best, most authentic photos of your brand, book a session at Express Strategic Services. 😉
Finally, don’t forget to check in with your marketing strategy before the year ends. Our Quarterly Marketing Results Checklist helps small businesses review what’s working, refresh their content, and plan for the months ahead. It’s one of our favorite tools to help businesses stay organized without the overwhelm!
At Express Strategic Services, we’re here to make sure your brand doesn’t just survive the busy season, but shines! Let’s get your holiday marketing strategy in place so you can finish the year strong and start the new one with momentum.
