Scary Marketing Mistakes to Avoid This October
Tennessee in October is one of the best times of year, but while you’re busy planning fall promotions and getting ready for the holiday rush, it’s also the perfect time to make sure your marketing strategy isn’t haunted by a few scary mistakes.
One of the biggest marketing mistakes we see is inconsistency. If you go weeks without posting and then suddenly resurface with a sale or announcement, your audience may have already moved on. Consistency builds trust, and even one post a week keeps your business connected and visible.
You also don’t have to be a marketing expert to know what’s working. Take a few minutes each month to look at your insights and see which posts performed best, which ads brought in leads, and which emails were opened the most. Small adjustments based on that data can make a huge difference in your results.
It’s easy to get caught up in seasonal content because who doesn’t love a good pumpkin post? However, your fall campaigns should still sound like you - always stick to your brand colors, fonts, and tone. A fun theme is great and all, but don’t let it take away from your message or confuse your audience.
Finally, as much as you might not want to hear it, not every viral trend or trending sound fits your business. Focus on what makes sense for your audience and brand instead of trying to do everything at once. Authentic, consistent messaging always wins!
Here at ESS, we believe that great marketing doesn’t have to be complicated; it just takes a little consistency, a clear message, and knowing what works for your business. If you’re ready to strengthen your marketing strategy before the holidays, our team at Express Strategic Services would love to help you create a plan that lasts and brings your brand to life this season!
