Pin It to Win It: Why Pinterest Still Matters for Small Biz
At Express Strategic Services, we get asked this question all the time: “Is Pinterest still relevant for small businesses?” And our answer is a confident yes. In fact, Pinterest can be one of the most effective (and often overlooked) tools in your digital marketing toolkit, especially if you’re in lifestyle, home, travel, food, or service-based industries.
Unlike fast-moving platforms like Instagram or TikTok, Pinterest works more like a search engine. That means your content can live on the platform for months (or even years), bringing in traffic long after it’s posted. If you're investing time into writing blogs, creating resources, or launching new services, Pinterest gives you a great way to extend the life and visibility of that content.
So, how do you make it work? It starts with a strong, eye-catching pin design. We recommend using vertical graphics (1000x1500px), bold on-brand colors, and easy-to-read text that communicates what someone will get when they click. Think: “5 Branding Tips for Small Business Owners” or “Free Social Media Checklist.” Keep it clean, keep it helpful, and make it scroll-stopping.
Your pin title and description matter just as much. Pinterest is a visual platform, but it still runs on keywords. Use natural phrases your audience might search for, like “how to market your business,” “branding tips for creatives,” or “website design inspiration.” You don’t need to be an SEO expert - just speak your audience’s language and be intentional.
Lastly, consistency and patience make all the difference. Posting regularly, creating fresh pins from your existing content, and staying on-brand can help you build real momentum. Pinterest isn’t a quick fix, but over time, it can become a steady source of traffic and leads for your business.
Not sure where to start or how to make your pins pop? That’s where we come in. At Express Strategic Services, we help small businesses like yours make Pinterest (and the rest of your digital presence) work smarter, not harder. Reach out to us and let's chat about how to bring your content to life on Pinterest!
