Why Your Small Business Needs To Be On TikTok
If you’re running a small business and still thinking, “TikTok just isn’t for me,” we totally get it. It can feel like it’s all dances, Gen Z humor, and viral trends, but the truth is that TikTok is one of the best platforms right now for small business visibility, and you don’t need a million followers or a dance routine to make an impact.
What makes TikTok so special is how real and authentic it is. People on TikTok want to see behind the scenes. They want to know who's behind the brand, how things are made, why you started your business, and what makes you you. Whether you’re a marketer, a service provider, a boutique owner, or running things solo from your kitchen table or car, there’s space for you on TikTok, and trust us, people want to see your content!
You don't need fancy equipment. You just need your phone, a little creativity, and a willingness to show up. You could film a quick video packing an order, give a mini tour of your workspace, hop on a trend and make it your own, or even share a few tips related to your business. TikTok gives you a chance to tell your story in a way that feels human, and that’s exactly what builds trust with your audience.
If you're still a bit unsure where to begin, reach out to us! At Express Strategic Services, we love helping small business owners just like you step into social media with confidence. We’ll help you build a strategy that fits your brand and voice, and help you with content ideas.
Need a little inspiration to get those creative wheels turning? Come hang out with us on TikTok and see what we’re up to.
