Marketing Campaigns That Changed the Game
From Nike’s iconic “Just Do It” to Dove’s Real Beauty campaign, some marketing strategies have left a lasting impact, not just because they were creative, but because they were bold, intentional, and very deeply human.
In our office, we’re always inspired by the way powerful messaging can shape not only a brand but the people it reaches. As a women-owned agency that works closely with small businesses, we believe the best marketing doesn’t just make noise, it makes a connection.
Nike’s “Just Do It” wasn’t flashy. It was simple, strong, and incredibly personal. It tapped into the mindset of everyday people pushing themselves to do more, be more, and try harder. That’s what great marketing does - it empowers. It reminds us that we don’t need a huge budget to create impact...we just need clarity and confidence in our message.
Take Dove's Real Beauty campaign, for instance. This iconic campaign will always stand out as one of the most beautifully human campaigns out there. By celebrating real women and challenging outdated beauty standards, Dove created a movement built on trust, honesty, and vulnerability. And as small business owners, that’s a powerful reminder that people are craving authenticity. Sharing your values, your story, and even your imperfect moments builds something much deeper than brand awareness; it builds loyalty.
Apple’s “Think Different” spoke to the dreamers and doers. It didn’t try to appeal to everyone; instead, it proudly embraced the bold and creative. It gave its audience an identity. For your business, that’s a strategy worth remembering: the more you lean into who you are, the more likely you’ll reach the people who truly belong in your circle.
Remember Old Spice? Who knew a men’s body wash ad could be so funny, weird, and unforgettable? The brilliance of “The Man Your Man Could Smell Like” wasn’t just the humor; it was the total reinvention of a dated brand. It shows how thinking outside the box can breathe new life into something familiar. Don’t be afraid to experiment with your voice because playfulness, personality, and bold choices are often what make your brand stand out.
At the heart of all these campaigns is one truth: good marketing tells a story. A story that makes someone feel something, remember something, or want to learn more. Here at ESS, that is exactly what we love helping our clients do - tell stories that stick. So whether you’re building a brand from scratch, rethinking your voice, or looking for ways to connect more deeply with your audience, we’re here for it. Let’s create something thoughtful, creative, and true to you!
Ready to bring your brand to life and create a marketing campaign that'll change the game? Let's chat!
