Holiday Marketing Made Simple (Yes, Really!)
The holidays can feel like a whirlwind for small businesses... a little magical, a little chaotic, and a whole lot of “How is it already the end of the year?” But here’s the good news: holiday marketing doesn’t have to be stressful or complicated. In fact, simple often works best.
Before you start panicking about reels, email blasts, and last-minute promotions, take a breath and ask yourself what your customers actually need from you. For most small businesses, the answer is clarity, consistency, and a little relatable holiday cheer.
One of the easiest ways to show up well this season is by keeping your customers in the loop. Update your hours on all platforms (Google, your website, social media, etc.) and make sure your holiday specials or services are front and center. Most shoppers just want to know when you’re open and how to support you!
Photos are another effortless and easy win. Customers actually love it when you share a few festive shots of your store, your products, or your team. You don’t need a full photoshoot (though we can absolutely help with that!) because even simple, cozy pictures add warmth and personality to your feed. If you do want something polished and fast, check out our Small Business Saturday mini sessions - they take 15 minutes and you walk away with a holiday-ready look!
In case nobody else tells you, you don’t need a dozen different promotions to boost sales. Pick one or two holiday specials, talk about them often, and make it easy for customers to act. The more straightforward your offer is, the more likely people are to jump in.
Most importantly? Stay human and be authentic in everything you do. Share your favorite holiday drink, a funny behind-the-scenes moment with the team, or a heartfelt message to your customers. People buy from people, especially during the holidays. Simple. Kind. Consistent. That’s the magic formula for ending the year strong without burning yourself out.
