How Our Studio Became ESS’s Best Investment Yet
Here at ESS, our team can all agree that investing in an in-house studio is one of the best decisions we've made as a small marketing agency. Aside from being the perfect spot to film TikToks and Reels, our studio is a space where we bring creative ideas to life and serve our clients with intention, excellence, and heart. If you're a growing marketing agency or creative team, we recommend considering your own in-house studio—and here’s why.
First, having a dedicated creative space gives you incredible freedom and flexibility. Instead of relying on outside vendors or rental timelines, we can shoot, record, and create on our schedule (and we know how tricky that can be when you’re juggling business and kids). That kind of agility is invaluable when deadlines are tight or inspiration strikes unexpectedly. It also means we can turn projects around faster and stay in sync with our clients' needs in real-time.
There’s also something really special about having your creative team under one roof. Everyone is aligned on brand, voice, and vision, and we truly believe that shows in our work. With an in-house studio, you're not constantly explaining your brand to outside freelancers or navigating endless rounds of revisions. Your team just gets it and knows exactly what needs to be done.
From a budget standpoint, while setting up a studio might seem like a big investment at first, it pays off quickly. We’ve saved significantly over time by handling shoots and content creation ourselves. More importantly, it’s allowed us to offer more to our clients without constantly outsourcing or upcharging. It’s a win-win.
But the most important part of having an in-house studio is the confidence it gives your clients. When they walk into a space that’s been thoughtfully created for content production, it tells them: we’re serious about your story. We’re prepared. We’re invested. It deepens trust and opens the door to more collaborative, long-term partnerships.
Our in-house studio has become a creative home base for our team and a true differentiator for our business. If you're a small agency looking to grow and serve your clients at a higher level, we truly believe having your own studio space can change everything. If you have any questions about creating a studio in your space, feel free to give us a call - we’d love to chat about it!
